Florida Realty Network

From Hidden on Google Maps to Local Leader: How Florida Realty Network Captured Top Map Pack Rankings and Boosted Inquiries by 180%

Discover how our Local SEO and Google Business Optimization strategies helped Florida Realty Network strengthen its local presence, earn a Top 3 spot in Google Maps, and drive a 180% increase in qualified listing inquiries.

Client Overview

Florida Realty Network is a well-established real estate agency serving multiple coastal and inland communities across Florida. Known for providing personalized service and expert property guidance, the firm had built strong client relationships through word-of-mouth and referrals.

However, in an increasingly digital marketplace, most home buyers and sellers were starting their search online. While the agency had an attractive website and active social media presence, its Google Maps visibility and local search presence were weak. Competitors were appearing in the top map results, capturing most of the calls, clicks, and inquiries.

Florida Realty Network wanted to change that by improving their local search rankings, generating more visibility on Google Maps, and attracting qualified leads directly from local searches.

They partnered with RealEstateSEO.Expert to implement a data-driven Local SEO and Google Business optimization strategy designed to improve map visibility, brand authority, and organic inquiries.

The Challenge

Our initial audit revealed that despite having an established business and strong client reputation, the agency faced multiple Local SEO challenges that limited its digital reach:

• Inconsistent business listings across directories and map services
• Missing or inaccurate NAP (Name, Address, Phone) data
• Poor optimization of the Google Business Profile (limited photos, no service categories, few posts)
• Low review count and engagement compared to competitors
• Weak local citations from real estate directories and community platforms
• Limited website-to-GMB integration and schema markup

As a result, the agency’s Google Maps profile rarely appeared in the top 3 map pack results for key search terms such as “real estate agency near me” or “Florida homes for sale.”

They needed a complete local visibility overhaul to ensure that their brand would appear prominently when potential clients searched for nearby realtors or real estate services.

Services Provided

To help Florida Realty Network achieve its visibility goals, our team implemented a targeted combination of:

• Local SEO Optimization – Enhancing local search signals, citations, and NAP consistency across all directories.
• Google Business Profile Optimization – Improving the client’s Maps and Business listing with keyword-rich content, visuals, and engagement features.

Together, these strategies built strong local relevance and positioned the agency as a trusted authority in its service areas.

Our Strategy and Solution

Our RealEstateSEO.Expert team developed a localized, data-driven roadmap designed to boost the client’s presence in the Google Map Pack and local search results.

1. Local SEO and Directory Audit

We began by conducting a comprehensive Local SEO audit to identify all inconsistencies and gaps.
The audit covered:

• Directory listings across major platforms like Yelp, Zillow, Realtor.com, and local chambers of commerce
• Google Business data accuracy
• Local keyword rankings and competition analysis
• Review profiles and engagement metrics

This analysis revealed inconsistent listings, duplicate entries, and missing profiles across high-authority local directories, all of which needed correction.

2. NAP Consistency and Citation Building

We standardized the agency’s NAP information across more than 100 directories, ensuring every mention of Florida Realty Network online was consistent.
This included updates to:

• Address formats
• Contact numbers
• Business hours
• Categories and service areas

We then built new high-quality local citations on real estate, community, and regional business directories to strengthen the brand’s online authority.

These efforts sent clear signals to Google that the agency was a legitimate, locally trusted business.

3. Google Business Profile Optimization

The Google Business Profile (GBP) became the centerpiece of the campaign.
We optimized every section to increase engagement and relevance, including:

• Adding complete business descriptions with local and service-based keywords
• Uploading high-quality property and team photos
• Selecting accurate categories and services
• Adding FAQs, service highlights, and posts about new listings
• Setting up tracking links from the website and Google Maps

This enhanced the agency’s visibility and improved user interaction metrics like photo views, direction requests, and profile clicks.

4. Review Generation and Management

Reviews play a vital role in local search rankings. We helped Florida Realty Network create a sustainable review acquisition strategy that encouraged satisfied clients to share feedback directly on Google.

We provided customized email and SMS templates for agents to send to clients after successful transactions.
Within a few months, their review count increased significantly, and the average rating improved to 4.9 stars.

These authentic reviews not only boosted trust but also helped Google recognize the agency as a credible and customer-friendly brand.

5. Local Keyword and Map Optimization

We conducted localized keyword research to understand how potential homebuyers and sellers search for real estate services across different Florida regions.

We then optimized:

• Google Business categories with relevant keywords
• The website’s metadata and schema markup for location-based terms
• Internal linking between local landing pages and the Google Business Profile

This seamless integration between the website and GBP helped strengthen local authority and map visibility.

6. Localized Content Creation

To complement the technical improvements, our content team developed hyper-local blog posts and neighborhood landing pages targeting Florida communities, including Tampa Bay, Sarasota, and Fort Lauderdale.

Example topics included:

• “Top Neighborhoods for Families in Sarasota”
• “How to Buy a Waterfront Home in Tampa Bay”
• “Real Estate Market Trends in Coastal Florida”

This approach helped increase organic visibility for community-specific searches while reinforcing the agency’s expertise in local markets.

7. Performance Tracking and Adjustments

Using Google Analytics, Google Search Console, and GMB Insights, we monitored ranking growth, profile views, calls, and inquiries weekly.

Our team made ongoing adjustments to maintain high engagement, such as updating photos, adding local posts, and analyzing keyword performance trends.

This consistent optimization ensured long-term ranking stability and continued growth even after the initial campaign period.

Implementation Process

The optimization process was rolled out in three distinct phases to ensure accuracy and steady improvement:

Phase 1 – Foundation Setup

• Conducted Local SEO and GMB audits
• Fixed NAP inconsistencies and duplicate listings
• Created tracking systems for leads and inquiries

Phase 2 – Optimization and Engagement

• Optimized Google Business Profile and added keyword-rich posts
• Launched local content marketing strategy
• Built consistent citations and backlinks

Phase 3 – Growth and Monitoring

• Continued review generation and response management
• Analyzed performance data to refine local targeting
• Expanded visibility into additional Florida cities and suburbs

Results Achieved

Within six months of the campaign launch, Florida Realty Network saw significant improvements across all local performance indicators.

• Ranked in the Top 3 positions in the Google Map Pack for key terms such as “Florida real estate agency,” “realtor near me,” and “Florida homes for sale.”
• Achieved a 180% increase in listing inquiries from Google Maps and local search.
• Gained a 240% increase in Google Business Profile views and tripled photo engagement.
• Improved average review rating to 4.9 stars with a substantial rise in client testimonials.
• Increased website traffic from local searches by more than 110%.

These results transformed their online presence from nearly invisible to highly competitive within their service areas, driving consistent leads and brand recognition.

Before and After Snapshot

Metric	Before	After 6 Months
Map Pack Ranking	Outside Top 10	Top 3 on Google
Local Inquiries	Low	+180% Increase
GBP Views	800/Month	2,300/Month
Reviews	35	110+ with 4.9 Rating
Local Organic Traffic	Low	+110% Growth

Key Takeaways

A well-executed Local SEO strategy can dramatically improve a real estate agency’s visibility and lead flow without heavy ad spending.

By focusing on accurate listings, authentic reviews, and continuous Google Business engagement, Florida Realty Network was able to outperform larger competitors and appear consistently in top local search results.

The success of this campaign shows that local relevance and consistency are the foundations of dominating the real estate map pack and driving measurable growth.

Client Testimonial

“Our visibility on Google Maps was nearly non-existent before partnering with RealEstateSEO.Expert. Within just a few months, we started showing up in the top map results and receiving real leads from people searching in our areas. The improvement in calls and inquiries has been outstanding, and our online reputation has never been stronger.”
— Managing Broker, Florida Realty Network

Final CTA Section

Looking to increase your Google Maps visibility and attract more local real estate clients?
Our team at RealEstateSEO.Expert specializes in Local SEO and Google Business optimization that delivers measurable, lasting results.

Get your free Local SEO audit today and discover how we can help your agency dominate local search and map results.

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