Arizona Premier Realty

Turning Clicks into Closings: How Arizona Premier Realty Doubled Property Inquiries and Achieved 3x ROI with Targeted PPC and Social Media Advertising

Discover how our strategic PPC management and geo-targeted social media campaigns helped Arizona Premier Realty capture quality leads, dominate the Phoenix market, and generate three times the return on ad spend.

Client Overview

Arizona Premier Realty is a leading real estate brokerage serving the greater Phoenix and Scottsdale areas. Known for their experienced agents and diverse portfolio of homes, they were struggling to keep up with larger competitors in online visibility. Despite investing in digital advertising, their campaigns failed to generate consistent leads or a measurable return on investment.

They approached RealEstateSEO.Expert to revamp their digital marketing approach. Their goal was simple: to attract more qualified buyers and sellers through data-driven paid advertising while maximizing ROI across Google and social platforms.

The Challenge

The Phoenix real estate market is one of the most competitive in the United States. Arizona Premier Realty faced several marketing challenges that limited their ability to convert traffic into leads:

• High competition in Google Ads from national real estate portals and large brokerages
• Poor keyword targeting and a lack of local focus in PPC campaigns
• Generic Facebook ads with low engagement and minimal conversions
• High cost-per-lead with no consistent lead quality
• Limited tracking and optimization of their ad performance

Although the agency had the right listings and a strong brand reputation, their online ads weren’t reaching the right audience, active local buyers ready to engage.

Services Provided

Our team implemented a combined strategy of:

• Pay-Per-Click (PPC) Campaign Management
  
• Social Media Advertising and Optimization
  

This dual approach allowed us to increase visibility in both search and social channels, driving consistent, high-quality traffic that converted into property inquiries.

Our Strategy and Solution

Our experts at RealEstateSEO.Expert built a results-focused campaign strategy to help Arizona Premier Realty dominate the Phoenix market through targeted advertising.

1. Campaign Audit and Data Analysis

We began with a complete audit of the client’s existing ad accounts across Google and Facebook. Our team identified wasted ad spend, overlapping keywords, and low-performing campaigns that were not generating leads.
This analysis helped us understand what was working, what wasn’t, and where the highest opportunities existed for quick improvement.

2. Geo-Targeted PPC Campaigns

We developed new Google Ads campaigns focused on high-intent local searches, such as:

• “Homes for sale in Phoenix”
• “Scottsdale real estate agents”
• “Buy a house in Glendale, AZ”

By narrowing the targeting radius and optimizing ad copy for these local areas, we reduced competition from broader national ads and improved click-through rates.

Each campaign included:

• Optimized keyword groups with negative keyword filters
• Customized ad extensions to display property highlights
• Conversion-focused landing pages with clear CTAs

3. Social Media Advertising Strategy

We designed Facebook and Instagram campaigns aimed at connecting with users actively engaging with real estate content. Using detailed demographic and behavioral targeting, we reached homebuyers based on interests, location, and purchase intent.

We created visually appealing ads featuring property images, neighborhood lifestyle videos, and lead magnets such as “Find Your Dream Home in Phoenix.”
The campaigns were A/B tested continuously to refine creative elements and maximize performance.

4. Landing Page Redesign for Conversions

We optimized the client’s existing landing pages for lead generation by:

• Simplifying page layouts for faster load time
• Adding clear, prominent contact forms and “Request Info” buttons
• Integrating tracking pixels for remarketing and performance measurement

These improvements significantly boosted lead conversion rates from both PPC and social channels.

5. Continuous Optimization and Reporting

Our PPC and social teams monitored campaigns daily, adjusting bids, testing new ad creatives, and analyzing audience segments. Monthly reports tracked ROI, conversion rates, and keyword performance, allowing for transparent communication and data-backed adjustments.

Implementation Process

Phase 1 – Audit and Foundation Setup
We reviewed existing ad accounts, fixed tracking issues, and restructured campaigns for better performance.

Phase 2 – Campaign Launch and Optimization
Launched geo-targeted Google Ads and Facebook campaigns focusing on the Phoenix metro area. Optimized landing pages for lead conversions.

Phase 3 – Growth and Scaling
Analyzed conversion data, scaled the best-performing campaigns, and reinvested in top-performing keywords and ad creatives to maximize ROI.

Results Achieved

The results were transformative. Within a few months, Arizona Premier Realty began seeing measurable improvements across all platforms:

• Doubled monthly property inquiries from PPC and social media channels
• Achieved 3x return on ad spend (ROAS) across all paid campaigns
• Reduced cost per lead by 40% compared to the previous ad performance
• Increased engagement and click-through rates on social media by 75%

Their ads began consistently appearing at the top of Google for relevant searches, while Facebook campaigns generated a steady stream of leads from potential buyers in targeted neighborhoods.

Before and After Snapshot

Metric	Before	After 6 Months
Monthly Property Inquiries	Low	Doubled
ROI from Paid Campaigns	1x	3x
Cost per Lead	High	-40% Reduction
Click-Through Rate	1.8%	3.2%
Social Media Engagement	Limited	+75% Growth

Key Takeaways

Arizona Premier Realty’s success demonstrates the power of strategic targeting and consistent optimization. By aligning paid campaigns with local market intent and user behavior, the agency was able to generate higher-quality leads and maximize ad spend efficiency.

A well-balanced mix of PPC and social media advertising proved essential for capturing both active searchers and passive browsers interested in buying property in Phoenix.

With the right data-driven approach, even in a competitive market, it’s possible to dominate visibility, increase engagement, and convert clicks into closings.

Client Testimonial

“Our previous campaigns were draining our budget without real results. The team at RealEstateSEO.Expert completely transformed our online marketing. The ads now reach the right people, our leads have doubled, and we’re finally seeing a clear return on our investment. Their expertise in real estate PPC is unmatched.”
— Marketing Manager, Arizona Premier Realty

Ready to boost your real estate leads and get maximum ROI from your ads?
At RealEstateSEO.Expert, we design data-driven PPC and social media campaigns that attract qualified buyers, reduce costs, and deliver measurable growth.

Request your free marketing audit today and see how we can help your agency achieve similar success.

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