Texas Family Homes Realty

From Clicks to Closings: How Texas Family Homes Realty Tripled Its Leads with a Smarter PPC and Website Strategy

See how our expert Real Estate PPC management and high-converting website redesign helped a leading Texas real estate firm generate more qualified inquiries, cut ad costs, and boost conversions by 45%.

Client Overview

Texas Family Homes Realty is a trusted real estate brokerage serving communities across Dallas, Austin, and Houston. Known for helping families find their dream homes, the agency had built strong local relationships and offered a wide range of property options.

However, their online marketing wasn’t reflecting their offline success.

The firm had been running Google Ads campaigns to generate leads, but the results were disappointing, high ad spend, low conversion rates, and few quality inquiries. Their website looked outdated, lacked conversion-focused design, and failed to capture or nurture traffic effectively.

In the Texas real estate market, where buyers and sellers research extensively online before making a move, a modern website and efficient PPC strategy are non-negotiable. That’s when RealEstateSEO.Expert stepped in to rebuild their digital foundation from the ground up.

The Challenge

Despite investing in paid ads, the brokerage faced several key challenges:

• Low conversion rate: Visitors clicked on ads but rarely submitted inquiries.
• Outdated website design: The old site lacked clear CTAs, lead forms, and mobile optimization.
• Poor ad targeting: Campaigns used generic keywords like “homes for sale in Texas,” attracting irrelevant traffic.
• High cost per lead: Due to low click-to-lead ratio and ineffective landing pages.
• Inconsistent branding: The website and ad creatives didn’t communicate trust or professionalism.

These issues created a cycle of wasted ad spend and missed opportunities. They were spending more but earning less, a classic sign of misaligned marketing infrastructure.

Services Provided

To address these problems and deliver measurable improvement, our team implemented a two-part solution:

• Real Estate PPC Management – A full rebuild of their Google Ads strategy for better targeting, cost efficiency, and ROI.
• Website Redesign & Conversion Optimization – A visually modern, mobile-friendly, lead-driven website designed to convert paid traffic into real inquiries.

This combination ensured that every click from Google Ads led to an optimized experience designed to generate leads, not just traffic.

Our Strategy & Solution

Our RealEstateSEO.Expert team executed a carefully structured campaign blending paid media expertise with website design psychology.

1. PPC Audit & Campaign Analysis

We started by performing a deep audit of their existing Google Ads setup.
This revealed:

• Wasted budget on broad keywords.
• Low-quality scores on ad groups.
• Weak ad copy with no local appeal.
• Poorly structured campaigns lacking location targeting.

We restructured the entire PPC setup to eliminate inefficiencies and improve both traffic quality and conversion rates.

2. Local Keyword Targeting & Audience Segmentation

We focused on location-based keywords with clear buyer or seller intent. Examples include:

• “Homes for sale in Dallas, TX”
• “Austin family homes for sale”
• “Real estate agents in Houston”
• “Buy a home in Texas”

We also segmented audiences by location, device, and time of day, ensuring ads appeared when potential buyers were most active.

This data-driven approach improved relevance, reduced cost per click (CPC), and increased ad quality scores.

3. Ad Copy & Creative Optimization

Our PPC team developed compelling ad copy emphasizing family values, trust, and local expertise, all key emotional drivers in real estate.

We used messaging such as:

“Find Your Perfect Family Home in Dallas — Expert Agents, Trusted Results.”

This emotional and localized tone helped improve click-through rates while establishing brand authority.

4. Smart Bidding & Budget Allocation

To make every dollar work harder, we implemented automated bidding strategies focused on conversions, not clicks.
We:

• Shifted budget toward high-performing ad groups.
• Used conversion tracking via Google Analytics and Tag Manager.
• Implemented A/B testing for ad creatives and CTAs.

The result: More qualified leads at a lower cost per acquisition.

5. High-Converting Website Redesign

A major problem was the old website’s inability to convert visitors. We completely redesigned it with modern UI/UX principles tailored for real estate.

Key website improvements included:

• Clean, mobile-optimized design for seamless browsing.
• Prominent lead capture forms and sticky “Schedule a Visit” buttons.
• High-quality local imagery showcasing family homes and communities.
• Optimized property search filters and quick-load pages.
• Clear CTAs and simplified inquiry flow.

The new site was not just beautiful, it was engineered to turn PPC traffic into leads efficiently.

6. Landing Page Optimization

Instead of sending all ad clicks to the homepage, we built dedicated landing pages for:

• Dallas Family Homes
• Austin Real Estate Listings
• Houston Home Buying Services

Each page was optimized with relevant keywords, testimonials, and trust badges, increasing conversion rates by 65%.

7. Conversion Tracking & Continuous Improvement

We implemented end-to-end conversion tracking to monitor lead sources, ad performance, and form submissions in real time.

Weekly optimization cycles allowed us to:

• Pause underperforming keywords.
• Adjust bids for high-performing areas.
• Update creatives based on conversion data.

This constant fine-tuning ensured sustainable growth month after month.

Implementation Process

Our campaign rollout was executed in three streamlined phases:

Phase 1 – Audit & Setup

• Full PPC audit and budget analysis.
• Installed tracking pixels and Google Analytics goals.
• Designed wireframes for the new website.

Phase 2 – Build & Launch

• Developed and launched the new real estate website.
• Created targeted ad groups for each Texas metro area.
• Set up location extensions, call tracking, and landing pages.

Phase 3 – Optimization & Scale

• Ran A/B tests on ads and landing pages.
• Shifted ad spend to high-performing campaigns.
• Analyzed metrics weekly and reported ROI growth.

Results Achieved

Within just three months, Texas Family Homes Realty experienced a dramatic turnaround.

Performance Highlights:

• Tripled monthly property inquiries from paid campaigns.
• Reduced cost per lead by 45%.
  
• Improved conversion rate from 1.9% to 5.8%.
• Doubled ad quality scores, improving impression share and reducing CPC.

Website Performance:

• Bounce rate dropped by 40%.
• Session duration increased by 75%.
• Form submissions tripled.

Before vs After Snapshot

Metric	Before	After 3 Months
Monthly Leads	Low	3× Increase
Cost Per Lead	High	–45%
Conversion Rate	1.9%	5.8%
Ad Quality Score	4/10	8/10
Website Bounce Rate	68%	41%

Key Takeaways

Better targeting = better leads. Using precise local keywords and smart segmentation ensures every click counts.

Website design impacts conversions. A professional, modern design converts visitors faster than any ad can.

Tracking drives performance. Data-driven PPC optimization prevents wasted budget and improves ROI.

PPC and web design work best together. When ads and landing pages align, results skyrocket.

Client Testimonial

“We had been running ads for months with almost no results. RealEstateSEO.Expert completely changed the game. Our new website looks amazing, our ads finally reach the right people, and our cost per lead dropped significantly. We’re closing more deals than ever and couldn’t be happier with the results.”
— Owner, Texas Family Homes Realty

Want results like Texas Family Homes Realty?
Whether you’re running real estate PPC, need a high-converting website, or want to optimize your digital marketing ROI, RealEstateSEO.Expert delivers proven growth strategies that convert clicks into clients.

 Let’s optimize your real estate business today.

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